Motorola's 4DTV Digital Sidecar Provides System Upgrade for C-Band Subscribers

April 17. 2001

Motorola, Inc. (NYSE: MOT) Broadband Communications Sector announced the launch of the 4DTVÆ digital sidecar (Model DSR-905), a digital satellite receiver that connects to C-Band system analog receivers. The new unit allows C-Band TV subscribers to access up to 200 channels of digital programming, many of them for free, in addition to up to 300-plus analog channels currently available to them. Additional sidecar features include a port to connect a Motorola HDD-200 high definition decoder for access to high definition television (HDTV) broadcasts and a three-in-one remote to control the viewer's sidecar, TV set and VCR. Designed to work with most C-Band receivers, the sidecar is easy to use and cost effective. Many programmers offer their digital channels for free to C-Band customers already accessing the analog version. ""The 4DTV sidecar is a significant product introduction for C-Band subscribers,"" said Doug Means, Vice President and General Manager of Motorola's Satellite & Broadcast Network Systems (SBNS) business unit. ""It allows these satellite customers to take advantage of the latest broadcast technology at an affordable price with a virtually seamless integration of their current equipment."" To support Motorola's Sidecar rollout, the C-Band Programmers Committee of the Satellite Broadcasting & Communications Association (SBCA) has announced a $650,000 marketing campaign that includes a satellite-broadcast infomercial, direct-mail promotion and free NFL programming to C-Band subscribers. Committee members include Disney, Encore, HBO, Motorola, NPS, Primetime 24, Satellite Receivers, Showtime, Superstar and the NFL, which is offering C-Band subscribers the first four weeks of the 2001 NFL Sunday Ticket for free and the remainder of the season at a discounted price. C-Band television offers superior video quality for both analog and digital programming because C-Band systems receive first-generation broadcast signals, the same signals received by broadcast stations and cable head-ends. Viewers benefit from expanded programming options at comparable, often lower subscription rates than small dish and cable subscribers. With a 999-channel capacity, Motorola's new 4DTV sidecar receiver provides C-Band owners with the features and capacity to easily and conveniently take advantage of the digital programming available now and in the future. For more information about Motorola Broadband Communications Sector, visit www.motorola.com/broadband.

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