Procella Audio Unveils New Leadership And Strategic Direction: Ignace Rombaut Named CEO And Wim Buyens Appointed Chairman

Legendary speaker manufacturer enters a new era - Procella USA and global sales teams remain in place

August 30, 2024

Press Release

Procella Audio, a global leader in high-performance loudspeakers for residential and commercial cinemas, proudly announces the appointment of Ignace Rombaut as CEO and Wim Buyens as Chairman of the Board. This strategic leadership change marks the beginning of an exciting new chapter for Procella Audio, aimed at driving innovation, expanding market presence, and solidifying its position as an industry frontrunner.

A New Vision for the Future

Under the visionary guidance of Ignace Rombaut and Wim Buyens, Procella Audio is set to enter an ambitious journey of growth and innovation. Ignace Rombaut brings a wealth of experience
in both the technology and cinema industry, known for his ability to lead companies and teams to new heights through strategic foresight and operational excellence. Wim Buyens, with his
extensive background in the cinema and entertainment industry, will provide invaluable insights and strategic direction as Chairman.

Ignace Rombaut, CEO of Procella Audio, stated: “I am deeply honored to join Procella Audio, a company that has always stood at the forefront of audio innovation. Together with Wim and
the talented team at Procella, we will continue to push the boundaries of sound technology, delivering unparalleled audio experiences to our customers. Our focus will be on accelerating
innovation, enhancing product offerings, and expanding our global footprint.” Wim Buyens, Chairman of the Board, added: “Procella Audio builds on a strong technological
foundation with a rich legacy of excellence in the audio industry. I am excited to work alongside Ignace and the entire talented Procella team to build on this legacy. Our goal is clear: growing a
passionate team and solid customer-centric company that creates innovative solutions, setting new standards in the industry, while meeting the evolving needs of our customers. While
‘Sound’ represents the true emotion within the cinematic experience, we are committed to delivering on our promise.”

Continuity and Commitment

California-based Procella Audio USA is continuing operations as a wholly-owned subsidiary of the new parent company. Dealers in the U.S., Canada and the Americas can look forward to
expanded sales and marketing capabilities. Procella USA Director Chuck Back said “We are thrilled that Wim and Ignace have joined the Procella team. They bring an extraordinary record
of success in the cinema market and are poised to lead the company to the next level.”

Current customers can rest assured that the high level of performance and customer support they have counted on will remain intact. The company’s relocation from Sweden to Belgium
ensures business continuity and promotes future growth. The new leadership is dedicated to honoring the company’s heritage while enthusiastically advancing forward.

Indeed, the entire current Procella team remains intact, ensuring confidence and reliability as the company moves ahead. The company is steadfast in its mission to deliver the high-quality,
immersive sound experiences that have established its reputation in both residential and
commercial cinema markets.

Innovative Growth and Customer Engagement

As part of its strategic direction, Procella Audio will be establishing a state-of-the-art production facility in Belgium. This new European facility will enhance production capabilities, improve
efficiency, and support the company’s expansion plans. Procella Audio looks forward to engaging with customers and industry partners all around the world. At the upcoming CEDIA Expo in Denver, we are thrilled to connect and interact with our North American partners and customers in the heart of the global cinema market, and to share our vision for the future.