HISENSE JOINS 8K ASSOCIATION TO HELP PIONEER THE NEXT GENERATION OF VISUAL ENTERTAINMENT

June 15, 2024

Press Release

Hisense, a global innovator in consumer electronics and
home appliances, announced today that it has joined the 8K Association (8KA). This strategic
move places Hisense alongside other leading companies in a cross-industry group dedicated to
fostering the growth of the 8K ecosystem.

Hisense’s affiliation with the 8KA underscores its dedication to delivering superior visual
experiences to consumers worldwide. As a global leader in television manufacturing, Hisense’s
participation in the 8K ecosystem aligns with its ongoing commitment to innovation and
excellence in the consumer electronics sector.

“Hisense’s membership in the 8K Association marks a significant step in our ongoing mission to
enhance the home entertainment experience,” said David Gold, President of Hisense Americas
and Hisense USA. “We are eager to contribute to the 8K ecosystem and collaborate with other
industry leaders to accelerate the integration of 8K technology into the home entertainment
experience.”

Hisense’s commitment to 8K technology is not new. The company has been investing in
research and development to improve the resolution and image quality of its televisions. This
membership will further strengthen Hisense’s position as a leader in the television industry and
will allow the company to have a more significant influence on the development and deployment
of 8K technology.

The 8K Association has experienced substantial growth in its membership, with companies from
diverse sectors of the 8K ecosystem joining to shape the future of 8K content. Hisense’s
membership in the 8KA reaffirms its commitment to leading technological advancements in the
television industry.

“Hisense’s addition to the 8K Association expands our collective of industry leaders,” said Mike
Fidler, Executive Director of the 8KA. “Their dedication to innovation and excellence in
consumer electronics will be instrumental in our shared efforts to promote 8K technology and its
benefits.”