Severtson Promotes Popular 4K 3/8-Inch Thin Bezel & SAT-4K/TAT-4K Projection Screens At CEDIA Expo 2023

The Made in the USA, Next Generation Enhanced SAT-4K & TAT-4K Offer a Finer Weave and Brighter White Material for Increased Visual Performance While Not Impairing the Screens’ Original Acclaimed Acoustic Abilities

September 5, 2023

Press Release

Severtson Screens (severtsonscreens.com), a global leader in innovative and quality projection screens for the home theater, commercial, pro AV, and cinema markets is pleased to announce it will promote its popular next generation SAT-4K and TAT-4K Acoustically-Transparent projection screens and its 4K thin bezel fixed frame projection screen solutions during CEDIA Expo 2023, held in Denver from Sept. 7-9 at the Colorado Convention Center, booth #3018.

“Our SAT-4K and TAT-4K have received tremendous accolades since their launch, and we are proud to build upon their success with the next generation which features an even finer weave that makes the viewing image even better than before,” explained Aaron White, Home Theater & Pro AV sales lead at Severtson Corp. “Made in the USA, the SAT-4K and TAT-4K replicate the cinema experience in the home and commercial settings like no other projection screen on the market today. The TAT-4K offers the same innovative technology as the SAT-4K, but is designed specifically for installations with incoming ambient light, meeting and exceeding all industry standards for optimum acoustic performance.”

The SAT-4K offers a seamless projection screen up to 15ft., 10in., and, like the TAT- 4K, is also available as an option for Severtson’s new 4K thin bezel fixed frame projection screen solutions. Acoustically-transparent, the entire sound stage can be placed directly behind the screen at the same horizontal axis, allowing the vocals and the special effects to be completely in sync with the brilliant images on display. This will allow for a completely immersive audio and video experience. Available in Impression, Deluxe, and Deluxe Curved configurations, the SAT-4K screen meets or exceeds all industry standards for optimum video and acoustic performance,
providing reference quality reproduction of the digital image combined with true fidelity of the original soundtrack.

Additional specifications include:
? Surface: SAT-4K acoustically woven screen material
? Gain: 1.18
? Max height: 15 ft. 10 in. (seamless); larger available (with seam)

? Viewing Angle: 160 degrees
? Flame and mildew resistant

“Since its launch, Severtson’s TAT-4K Titanium Acoustically-Transparent screens have offered the ultimate viewing experience with the best audio frequency response in the industry,” added White. “The TAT-4K’s uniform pattern weave is unique. With these screens, there is virtually no audio or video scatter. At the same time, the screens preserve superior and deeper contrast in areas with limited light control. Additionally, the titanium-grey shade on the TAT-4K preserves picture contrast even in rooms that are not completely dark, so you get a crisp image that will amaze viewers.”

The TAT-4K is compatible with 2D, Active 3D, 4K, and Laser projection applications. Also available in Impression Series Fixed, Deluxe Series Fixed, Deluxe Curved
Series Fixed, Pro, and Cinema Frame configurations, the TAT-4K comes in heights ranging from 37in. for an Impression Series home theater screen, to 10ft. 3in. for a
Pro-Frame or cinema screen.”

Additional TAT-4K specifications include:
? Surface: TAT-4K acoustically woven screen material
? Gain: .93
? Max height: 10 ft. 3 inches
? Viewing Angle: 160 degrees
? Flame and mildew resistant

“The 4K Thin Bezel Series is a collection of premium fixed frame Severtson projection screens that offer a sturdy extruded aluminum frame with a 3/8-inch visible bezel which has a very aesthetically appealing appearance,” explained Toby Severtson, president and CEO of Severtson Corp. “They are an excellent addition to any home theater, venue, conference room, or other location that needs a modern, high-performance projection screen.” Severtson’s new 4K thin bezel fixed frame projection screen solution offers simple assembly and Severtson Screens’ signature USA-made projection surfaces which can be found in movie theatres around the world. An LED backlit add-on option is
also available.

“Severtson Screens is proud to serve the home theater and commercial markets with the same service and quality that has taken the cinema market by storm and cemented us as the industry leader,” added Severtson. Custom and standard sizes are available. Severtson asks that customers contact them directly for individual pricing for their specific needs.

Also, in response to recent shipping and logistical issues, 6-piece frames will be Severtson’s new standard moving forward. This will help to reduce shipping damages and provide a better experience for its customers. The screens will be of the same high quality standard the industry has come to expect from a Severtson screen.

Severtson Screens Next Generation SAT-4K / 2

The change will occur gradually over the coming months as supply of 4-piece frames is depleted. 4-piece frames will still be available on custom orders, with a lead time.
Finally, in recent years, the standard aspect ratios have shifted gradually wider. Movies are now almost exclusively produced at 2.39 or 2.40 aspect ratios. As a result, Severtson will be retiring the 2.35:1 aspect ratio as our standard, and migrating to 2.39:1. 2.35 screens will be shipped until Severtson’s supply is exhausted. 2.35 will still be available on custom orders, with a lead time. The prices and standard diagonal sizes will remain the same, only changing the aspect ratio. The new
2.39 drawings are currently available on our website.

For more information, please visit www.severtsonscreens.com, call 480-610-5155,
or email sales@severtsonscreens.com.