Severtson Screens Showcases New Cable Drop Series Of Motorized Projection Screens During CEDIA Expo 2023

Available in Multiple Surfaces and Sizes, the Clean, Industrial Look is the Perfect Choice for Residences as Well as Performance Halls, Churches, and other Large and Small Venues

August 25, 2023

Press Release

Severtson Screens (severtsonscreens.com), a global leader in innovative and quality projection screens for the home theater, commercial, pro AV, and cinema markets, is pleased to announce it will showcase its new Cable Drop Series of electric motorized projection screens (model CDT) during CEDIA Expo 2023, held in Denver from Sept.
7-9 at the Colorado Convention Center, booth #3018.

Now available for order, the line is available in multiple projection surfaces and sizes to meet the needs of residences, and small and large venue installations.

“Our new Cable Drop Series is a collection of motorized electric screens that drop down on a thin steel cable, providing a clean look and versatile viewing experience,” explained Aaron White, Home Theater & Pro AV sales lead at Severtson Corp. “This unique system enables the screen to be lowered from very high ceilings in large venues, and eliminates the need for a large black drop area. The Severtson Tab Tension system also ensures that the screen’s viewing area will be flat. The industrial look of the Cable Drop Series makes it the perfect choice for residences as well as performance halls, churches, and other small and large venues.”

The new line can be operated in multiple convenient ways. The included wireless handheld RF remote control allows wireless control, the 5-12 volt trigger connection allows the Cable Drop Series to be automatically synchronized with the power cycle of a compatible projector, and RS-232 control enables advanced control of all screen functions. The powerful motor provides smooth operation, extended durability, and reliable performance.

The Cable Drop Series is available in a number of Severtson's quality projection surfaces*, including:
? Cinema White (1.3 gain)
? Cinema Grey (1.0 gain) (max 220in. at 16:9 aspect ratio)
? High Contrast Grey [HCNC] (0.7 gain) (max 168in. at 16:9 aspect ratio)
? Rear Projection (0.8 gain) (max 265in. at 16:9 aspect ratio)

*coatings and perforation may also be available. Contact a Severtson sales
representative for more information.
Additional features include:
? 12volt trigger connection via 3.5mm jack
? Trigger cable
? Power cable
? Limit switch adjustment tool
? Stylish cable drop mechanism
? High gain white material provides industry-leading visual performance

Also, in response to recent shipping and logistical issues, 6-piece frames will be Severtson’s new standard moving forward. This will help to reduce shipping damages and provide a better experience for its customers. The screens will be of the same high quality standard the industry has come to expect from a Severtson screen.

The change will occur gradually over the coming months as supply of 4-piece frames is depleted. 4-piece frames will still be available on custom orders, with a lead time. Finally, in recent years, the standard aspect ratios have shifted gradually wider. Movies are now almost exclusively produced at 2.39 or 2.40 aspect ratios. As a result, Severtson will be retiring the 2.35:1 aspect ratio as our standard, and migrating to 2.39:1. 2.35 screens will be shipped until Severtson’s supply is exhausted. 2.35 will still be available on custom orders, with a lead time. The prices and standard diagonal sizes will remain the same, only changing the aspect ratio. The new 2.39 drawings are currently available on our Web site.

Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its modern campus encompassing multiple production operations including a state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.

For more information, please visit www.severtsonscreens.com, call 480-610-5155, or email sales@severtsonscreens.com.