Severtson Screens Features New Ultra Short Throw ALR (UST) Projection Screens During CEDIA Expo 2023

Ultra Short Throw ALR Projection Screens are Engineered to Reject Ambient Light, Leaving the Audience with a Bright, Clear Image, Even When There is Light Coming From Above

August 10, 2023

Press Release

Severtson Screens
(severtsonscreens.com), a global leader in innovative and quality projection screens for the home theater, commercial, pro AV, and cinema markets, is
pleased to announce its will feature its new Ultra Short Throw ALR (UST) projection screens during CEDIA Expo 2023, held in Denver from Sept. 7-9 at the
Colorado Convention Center, booth #3018.

“Our new Ultra Short Throw ALR projection screens are engineered to reject ambient light, leaving the audience with a bright, clear image, even when there is
light coming from above,” explained Aaron White, Home Theater & Pro AV saleslead at Severtson Corp. “The unique material provides excellent contrast, so images don't appear washed out, and the carefully formulated surface pitch ensures the image from an ultra short throw projector is bright and clear.”

Specifications include:
? Surface: a unique ALR material, for excellent contrast, and a superior viewing experience.
? Gain: 0.6 on axis +/- 0.2
? Half-Gain: Viewing Angle 85 degrees
? Cone Viewing Angle: 170 degrees
? HD Compatibility: 4K+

“See the movie come to life as Severtson UST enhances the picture: bolder and clearer than ever before,” White concluded. “Thanks to its unique optical film and dark color, UST will always provide plenty of contrast. Severtson UST is built to last, and provides a shimmer-free image, making Severtson UST the best value for an Ultra Short Throw ALR screen on the market.”

Also, in response to recent shipping and logistical issues, 6-piece frames will be Severtson’s new standard moving forward. This will help to reduce shipping
damages and provide a better experience for its customers. The screens will be

Severtson Screens – UST / 2 of the same high quality standard the industry has come to expect from a Severtson screen. The change will occur gradually over the coming months as supply of 4-piece frames is depleted. 4-piece frames will still be available on custom orders, with a lead time.

Finally, in recent years, the standard aspect ratios have shifted gradually wider. Movies are now almost exclusively produced at 2.39 or 2.40 aspect ratios. As a
result, Severtson will be retiring the 2.35:1 aspect ratio as our standard, and migrating to 2.39:1. 2.35 screens will be shipped until Severtson’s supply is exhausted. 2.35 will still be available on custom orders, with a lead time. The prices and standard diagonal sizes will remain the same, only changing the aspect ratio. The new 2.39 drawings are currently available on our website.

For more information, please visit www.severtsonscreens.com, call 480-610-5155,
or email sales@severtsonscreens.com.