Spin-Clean International Launches Its First Vinyl Records Consumer Education Program

Multifaceted Campaign Focuses on Younger Music Enthusiasts and the Introduction of a New and Improved Spin-Clean model

March 22, 2023

Press Release

Spin-Clean International, creators of the award-winning Spin-Clean Record Washer, today launched the industry’s first education program specifically designed to inform young vinyl music enthusiasts about the importance of cleaning and maintaining their record collections. The announcement coincides with the first major upgrade to the best-selling Spin-Clean system in nearly 50 years.

The new Spin-Clean consumer program is based upon landmark research conducted last year by MusicWatch, a leading U.S. research and analytics company. Among the study’s key findings: an estimated 18 million consumers purchased vinyl during 2021, a 27% increase over the previous year. And nearly 46% of these purchasers were between 18 and 34 years of age (the fastest growing vinyl music segment). Additionally, when asked why they haven’t played or intend to play some of their vinyl records, over 43% of these respondents said that “they want to preserve or keep them in pristine condition for their collections”.

"Our newest product upgrade is much more than a refresh”, said Mark Mawhinney, president of Spin-Clean International. “We’ve taken a closer look at this major shift in vinyl ownership and listened to our current customers as well, to ensure that this new Spin-Clean model remains themost popular record cleaning kit on the market.”

The new and improved Spin-Clean system incorporates a number of new features, including:

- Simple to install snap-in rollers for 7, 10 and 12-inch records, ensuring smooth and
consistent rotations during the cleaning process.
- A streamlined basin which features an entirely new mold, making it easier to clean.
- A more precise brush alignment made possible by new wedge brush mounts.
- Greater overall stability, thanks to new self-adhesive rubber feet, complete with foot
cutouts.

According to Mark Mawhinney, “Our new Spin-Clean model delivers a compelling combination of simplicity, reliability and affordability. Now, more than ever, the Spin-Clean system will serve as an indispensable tool for every vinyl enthusiast, from Baby Boomers to Gen Z”.

The new Spin-Clean record washer kit carries a suggested retail price of $79.99.

Initial Spin-Clean Outreach

The Spin-Clean consumer outreach program will begin this Spring and run through the end of the year. It features a number of elements, including a comprehensive dealer training program; digital and print ads; pop-up banners on vinyl user forums and record collector sites; and social media that specifically targets young vinyl enthusiasts.
The program starts this month with the availability of a new whitepaper titled Vinyl Records and the Spin-Clean System. It provides an easy-to-understand explanation of the vinyl playback process, along with a detailed overview of the key aspects of the Spin-Clean system. To receive a copy, go
to https://tinyurl.com/spinclean-whitepaper

Additionally, the official introduction of the new Spin-Clean model will take place at AXPONA (Audio Expo North America) held from April 14-16 at the Renaissance Schaumburg Hotel in Schaumburg, IL. The new device will be demonstrated in the Amped Room (#412). Spin-Clean executive Mark Mawhinney will also be participating in a special Vinyl Record Care webinar, which will be held from 2-3pm ET on April 19th. The workshop, sponsored by MusicWatch and hosted and moderated by vinyl icon Michael Fremer, also features executives from other vinyl record cleaning companies.

For more information about Spin-Clean, please contact Tim DeBacco, Director of Marketing and
Communication, care of Tim@spinclean.com.