LG Introduces 2023 OLED Display Lineup At CES

Latest LG Z3, G3 and C3 OLED evo series TVs to be shown at CES in Las Vegas Jan. 5-8 feature enhanced image processing, audio immersion, gaming & user interface experiences.

January 5, 2023

Arlen Schweiger, Executive Editor Of CE Pro

At CES 2023 in Las Vegas, LG is showcasing new OLED evo TVs with improved picture quality, clarity, color and more.

LG Electronics has unveiled its 2023 TV lineups, led what it states is its most advanced range of OLED TVs yet as the company continues to improve upon the technology that’s been its hallmark for more than a decade now. At CES 2023 in Las Vegas, January 5-8, LG will highlight in its booth at the Las Vegas Convention Center (#15501) the OLEDs, which feature premium self-lit picture quality, powerful image processing technologies, and an enhanced webOS platform offering even more smart features and services, the company says.

LG OLED TVs have been recognized at the CES Innovation Award for 11 years in a row, the company notes, and have kept evolving to deliver greater value to consumers.

In addition to producing more immersive viewing experiences, LG’s self-lit technology has enabled the company to develop stunning TV form factors, including market-firsts such as the rollable LG SIGNATURE OLED R, and the bendable LG OLED Flex. The latter is a double honoree at the CES 2023 Innovation Award, including Best of Innovation in the Gaming category.

Leading LG’s 2023 OLED lineup are the latest Z3, G3 and C3 OLED evo series TVs. These upgraded, new models provide higher brightness and color accuracy as well as clarity and detail thanks to LG OLED evo technology and the new α9 AI Processor Gen6.

LG says its latest Alpha series processor utilizes the company’s most sophisticated AI-assisted Deep Learning tech to ensure outstanding picture and sound quality. AI Picture Pro offers improved upscaling for better clarity, and enhanced dynamic tone mapping. AI Picture Pro also integrates a picture processing technology that detects and refines important objects, such as people’s faces.

In addition to fine-tuning image reproduction, the α9 AI Processor Gen6 powers LG’s AI Sound Pro, which renders virtual 9.1.2 surround sound from the built-in speaker system.

Another significant upgrade applied to this year’s OLED evo G3 series is Brightness Booster Max technology,which incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70% (55-, 65- and 75-inch models). Brightness is mapped and controlled on a pixel-by-pixel basis, resulting in sharper, more realistic images, LG explains.

The 2023 G3 OLED evo models also boast an aesthetic upgrade via the introduction of the ultra-seamless One Wall Design (G-series only). The enhancement leaves no discernible gap when wall mounted, helping bring style and effortless elegance to the viewing space.

LG 2023 OLED TVs Deliver More Personalization, Better Gaming 

LG OLED is also introducing a refreshed, more personalized user experience. Featuring the latest version of webOS, this year’s models present All New Home, a redesigned user interface (UI) that offers a wealth of personalization options and more convenience than past versions.

LG says its more advanced webOS platform and redesigned user interface enable greater personalization and tailored recommendations.

New ‘Quick Cards’ offer easy access to content and services owners use the most – all grouped into logical categories such as Home Office, Gaming, Music, and Sports. The more advanced webOS lets everyone enjoy personalized recommendations tailored to their own preferences, which are determined based on viewing history and viewing habits.

Additionally, AI Concierge provides each user with a curated list of content choices based on their past usage and search inquiries, and provides a selection of trending content to browse.

Designed for top-notch home theater experiences, LG OLED TVs continue to support the image- and audio-enhancing capabilities of Dolby Vision and Dolby Atmos. Plus, this year’s TVs offer seamless integration with the latest LG soundbars, delivering multichannel surround sound with IMAX enhanced quality powered by DTS:X. LG TV and soundbar also combine to offer the WOW Orchestra feature, which employs both products’ audio channels to produce stronger, more immersive sound, according to the company.

Especially geared toward avid gamers, the displays are the first TV sets to be certified by the HDMI organization for the recently announced Quick Media Switching VRR (QMS-VRR) of HDMI 2.1a. QMS-VRR can eliminate the momentary ‘black screen’ that sometimes occurs when switching between content played from different source devices connected via the TV’s HDMI 2.1a compliant ports.

The self-lit OLEDs boast a 0.1 millisecond response time, low input lag, up to four HDMI2.1a compliant ports and are also equipped with the Game Optimizer, allowing users to quickly select and switch between gaming-specific features, such as game-genre display presets. Settings for G-SYNC Compatible, FreeSync Premium and variable refresh rate (VRR) are quickly accessible from the Game Optimizer as well, the company says.

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