Comscore: Nearly 90% of Movie Theater Locations Open Globally

July 7, 2021

Stephanie Prange 

The latest box office figures from Comscore show nearly 90% of movie theater locations are now open globally for the first time since the COVID-19 pandemic began.

“At Comscore, we´ve been privileged to witness firsthand how our partners in the global exhibition community have fought daily against the adversity of the pandemic and recovery has been remarkable,” said Arturo Guillén, EVP and global managing director for Comscore Movies, in a statement. “The latest box office openings and revenue show that throughout the world, consumers are clamoring to be back at the movies in their preferred theaters.”

Films such as Universal’s F9, which has thus far generated more than $500 million worldwide, along with Paramount’s with A Quiet Place Part II, Disney’s Cruella, Warner Bros.’ The Conjuring: The Devil Made Me Do It, Sony’s Peter Rabbit 2: The Runaway and Lionsgate’s The Hitman’s Wife’s Bodyguard, have collectively generated more than $1.3 billion in global box office revenue, according to Comscore.

“As the studios continue to ramp up the rollout of their most-anticipated films, audiences are showing up at their local cinemas to enjoy the big screen experience,” said Paul Dergarabedian, senior media analyst, Comscore, in a statement. “Blockbuster films shown in a movie theater become ‘must see’ events that no matter where you live, speak the international language of cinema to like-minded movie fans around the world.”

Read More:
https://www.mediaplaynews.com/comscore-nearly-90-of-movie-theater-locations-open-globally/