HDR10+ Support Continues To Increase Via New Content, Distribution And Device Partners

April 21, 2021

Press Release

– HDR10+ Technologies, LLC revealed today additional strategic partners
who have signed on as HDR10+ adopters. The organization has been working diligently to generate greater
awareness about HDR10+ and High Dynamic Range (HDR) in general and is also rapidly expanding the roster
of HDR10+ compatible content, devices, tools and services. As a result, HDR10+ technology is now available
from over 100 different companies and offers powerful advantages in everything from professional content
creation to consumer electronics.

Growing streaming applications

In regards to OTT streaming, Paramount+ is now delivering original shows like The Stand to certified HDMI
devices. They join Amazon Prime Video, Google Play, YouTube and other services in supporting HDR10+.
There are hundreds of different movies, television shows and user-generated programs now available, including
such recent hits as Wonder Woman 1984 and classics like Back to the Future.
Additionally, Google and Roku ® have become the latest companies to certify HDR10+ products and will be
offering a number of compatible devices. HDR10+ is also found on a variety of other formats and platforms,
including the new APEX (Airline Passenger EXperience) Association standard which allows HDR10+ content to
be enjoyed during in-flight entertainment.
All of this is why a growing number of companies have come to appreciate the many advantages associated
with HDR10+.
“Google is pleased to join the growing number of companies adopting HDR10+ and working with the HDR+
Technologies LLC”, said Matt Frost, Director of Product Management at Google. “We envision HDR10+ being a
key enabler for Chromecast with GoogleTV plus other platforms going forth and we look forward to helping our
various partners across the industry achieve a great HDR experience”.
Mark Ely, Vice President of Retail Product Strategy at Roku also stated, “At Roku we are dedicated to providing
consumers with easy-to-use products that offer a lot of value and choice. We recently announced Roku OS 10,
a free software update rolling out to Roku devices, and we have enabled HDR10+ on the all-new Roku Express
4K+, Roku Express 4K and Roku Ultra (2020) products for an even more vivid and bright viewing experience on
TVs that support it”.

White paper highlights HDR10 Ecosystem benefits

To further underscore the importance of high dynamic range – and how both HDR10+ and HDR10 deliver on
this - HDR10+ Technologies LLC has created a new white paper called Understanding the HDR10 Ecosystem.
It examines, in great detail, the perceptual, technical and creative benefits of HDR; the story behind the launch
of HDR10; and how HDR10+ dynamic metadata further enhances the UHD experience. The paper also takes a
brief look at new developments like HDR10+ ADAPTIVE; as well as other potential applications for the future.
To receive a copy of Understanding The HDR10 Ecosystem, go to to  https://hdr10plus.org/wp-
content/uploads/2021/04/HDR10_Ecosystem_Whitepaper.pdf