NEW LG CINEBEAM PROJECTOR ELEVATES HOME MOVIE VIEWING TO NEW HEIGHTS

In Dedicated Dark Theater Rooms or Typically Lit Living Rooms, the LG CineBeam 4K UHD Laser Projector Delivers the Ultimate Home Cinematic Experience

January 13, 2021

LG Electronics USA announced today the latest addition to the critically-acclaimed high resolution LG CineBeam Projector lineup. The LG CineBeam 4K UHD Laser Projector (model HU810P) is
designed to deliver an authentic movie theater experience to consumers in the comfort of their own homes. With an SRP of $2,999, the HU810P will be available at authorized LG dealers nationwide beginning the week of January 18.

The LG CineBeam HU810P offers features and technologies that make it the perfect choice for movie lovers and families who are entertaining at home. In addition to its cinematic quality picture, this model offers easy and convenient access to movies released direct to streaming services via compatibility with popular content streaming apps.

LG CineBeam 4K UHD Laser projector delivers 4K (3,840 x 2,160) resolution up to 300 inches (diagonally) with a dazzling 2,700 ANSI lumens of brightness, covering 97 percent of the DCI-P3 color space with its dual laser system. The projector’s laser light source is extremely reliable and durable, with a lifespan of approximately 20,000 hours of brilliance.

In dedicated dark theater rooms or typically lit living rooms, the projector delivers vibrant, crystal clear images via LG’s new Adaptive Picture Pro technology. Iris Mode offers two presets – Bright Room Mode and Dark Room Mode – that detects the amount of light in the room to deliver the best picture possible, even delivering a true movie theater environment if desired. And Adaptive Contrast automatically adjusts each frame to achieve the optimal contrast ratio in darker scenes.

With support for Real Cinema Mode and TruMotion Mode, the new LG CineBeam can show movies as their directors originally intended by adjusting the frame rate of the projected image to match the original source at 24Hz. LG’s TruMotion is especially well-suited for action movies, rendering quick movements and fast scenes smoothly and naturally. The projector supports a variety of popular HDR formats, including HDR10 and HLG, as well as Dynamic Tone Mapping.

For maximum convenience, LG CineBeam 4K UHD Laser projector features wireless connectivity with home theater audio systems via WiSA and Bluetooth. When connecting via HDMI 2.1 with enhanced audio return channel (eARC), the projector delivers 4K images in 10-bit color with nearly lossless audio quality. Positioning the CineBeam anywhere in the room is a cinch thanks to its 1.6X zoom and horizontal and vertical lens shift.

The projector runs LG’s webOS 5.0 platform for intuitive control and navigation as well as quick access to popular streaming services. It is compatible with Apple AirPlay 2 and Screen Share, giving viewers the ability to share content from smartphones and tablets at cinematic scale. And with Auto Calibration II software, owners can get results that
were previously only possible with professional picture calibration.

Visitors to LG’s CES ® 2021 virtual showroom from January 11-14 will be able to learn more about LG’s CineBeam 4K UHD Laser projector. Follow other CES announcements from LG on social media using #LGCES2021 and #CES2021. You can also learn more about LG CineBeam Projectors at lg.com.