TCL Introduces The First Dolby Atmos FlexConnect Loudspeaker System

Powered by Revolutionary Dolby Technology, TCL is Changing the Landscape of Home Entertainment with its Latest Wireless Audio Solution

August 29, 2025

Press Release

TCL®, one of the world's best-selling and leading consumer electronics companies, announced today that it has moved beyond soundbars with the introduction of its new Z100 Wireless Home Theater Speaker System – the first system to launch in the United States featuring Dolby Atmos FlexConnect. TCL's Z100 lineup with Dolby Atmos FlexConnect is the start of a new category within its audio portfolio and works with the company's premium 2025 QD-Mini LED TVs. Dolby Atmos FlexConnect is a new feature that simplifies how consumers enjoy Dolby Atmos by adding greater flexibility in speaker placement while removing setup complexity. Customers will have the ability to place speakers virtually anywhere in a room and enjoy a spatial sound experience that is optimized for their personal room layout and speaker configuration.

"As a major manufacturer of home audio products, TCL brings decades of experience to the development of immersive audio for any environment. We are proud to introduce the next step in home theater and build on our relationship with Dolby to launch the first speaker system in the U.S. to feature Dolby Atmos FlexConnect - TCL's Z100," said Chris Hamdorf, Executive Vice President at TCL North America. "This is especially exciting because TCL and Dolby share a long history of redefining entertainment. Our entire award-winning 2025 4K TV lineup is armed with Dolby Vision and Dolby Atmos, while this year's soundbars all use Dolby Atmos."

The TCL Z100 sound system utilizes a new speaker design that incorporates high quality components including large (NdFeB) rare earth magnets, premium silk membrane tweeters, deeply wound voice coils and separate main, bass, and height channels (1.1.1). The 170-Watt (RMS) home audio system with Dolby Atmos FlexConnect is designed to pair with TCL's QM8K, QM7K, and QM6K QD-Mini LED TVs and allows customers to connect up to four speakers, including an optional matching wireless subwoofer, working in synergy with the TV speakers to create a seamless Dolby Atmos experience.

"As an industry first, TCL's Z100 changes the paradigm for Dolby Atmos audio in the home. Our new wireless Dolby Atmos FlexConnect system provides spatial sound that's almost instantly calibrated to your home, making it so immersive, you'll forget the speakers are even there," said Scott Ramirez, VP of Product Marketing and Development, TCL. "The Z100 is advanced, yet effortless, because TCL utilizes complex technology to make your life easier and your home theater experience better. This new system really is 'Simply Spatial' - just place the speakers virtually anywhere in the room and play."

"Dolby Atmos FlexConnect makes incredible sound accessible to everyone, no matter your space, so you never have to compromise aesthetics for performance," said Chris Turkstra, Vice President of Home Devices, Dolby Laboratories. "You can now place your speakers to best fit your lifestyle, delivering a powerful Dolby Atmos experience that's simple to set up and enjoy."

Dolby Atmos FlexConnect intelligently adapts to your space, TV, and devices, delivering the best possible sound experience regardless of your room layout. Setup is quick and easy, so anybody can get an immersive Dolby Atmos experience up and running in just minutes. And with automatic calibration, it sounds great no matter where you place the speakers. The system is also designed to grow with you, so you can add new speakers to enhance your Dolby Atmos experience over time. Whether you're watching movies, listening to music, or gaming, experience entertainment like never before with Dolby Atmos FlexConnect.

The new TCL Z100 Wireless Home Theater Speaker System with Dolby Atmos FlexConnect is now available for $399.99 MSRP per speaker, and in bundle configurations including the Z100 Duo (two speakers) for $799.98, the Z100 Trio+ (two speakers + subwoofer) for $1,299.97, and the Z100 Quartet+ (three speakers + subwoofer) for $1,699.96 at your favorite retailer.