Samsung And HARMAN Luxury Audio Unite For Immersive AV Showcase At CEDIA 2025

August 29, 2025

Press Release

Samsung Electronics and HARMAN Luxury Audio Group are joining forces for an unprecedented presence at CEDIA Expo 2025, September 3-6 in Denver, Colorado. Co-exhibiting in the largest booth on the show floor (#2512), the two industry leaders will present a one-stop destination for integrators to explore the latest in-home entertainment, combining advanced display technology with world-class audio performance.

The combined Samsung HARMAN booth will be the largest on the CEDIA show floor

Demonstrating the brands’ shared commitment to the CI community, the booth will showcase a huge lineup of 2025 TV and audio technologies from Samsung alongside immersive demonstrations from HARMAN Luxury Audio’s JBL Synthesis, JBL, and ARCAM brands. The integrated experience will feature multiple high-impact vignettes, each designed to inspire integrators with complete system solutions for residential environments.

“This collaboration offers integrators a unique opportunity to see how Samsung and HARMAN solutions work together across every category of the smart home,” said Jim Garrett, Senior Director, Product Strategy and Planning, HARMAN Luxury Audio. “It’s an unmatched combination of performance, design, and integration expertise.”

A highlight of the showcase will be the JBL Synthesis 11.4.8-channel home cinema demonstration, pairing JBL Synthesis loudspeakers, subwoofers, and electronics to deliver a truly immersive experience. A JBL Modern Audio AV receiver and Stage 2 loudspeaker 7.1.2-channel theater, and a JBL Conceal Series 5.1 invisible system pair perfectly will be paired with The Frame by Samsung. The iconic Art TV is fully customizable and designed to enhance the room’s aesthetic, displaying 3,500+ artworks from Samsung Art Store including exclusives from the MoMA and Art Basel. Together, they will demonstrate how high-performance audio/video can blend seamlessly into any space. An in-wall 3.1-channel system featuring JBL MA AVRs and Stage 2 architectural speakers will showcase solutions for multipurpose rooms and across the whole house.

The booth will also highlight premium outdoor entertainment, pairing The Terrace Full Sun from Samsung with JBL outdoor audio solutions. The Terrace lets you enjoy your favorite entertainment year-round, with Direct-Sun protection and an IP56 rating for water and dust resistance. Plus, its Neo QLED display improves brightness and visibility in outdoor environments, while an AI-powered processor can upscale any content, even older SD/HD classics, into brilliant 4K. Visitors will be able to explore lifestyle vignettes that seamlessly integrate JBL Modern Audio AVRs with The Terrace via Samsung SmartThings — the only AVRs to offer this capability — demonstrating streamlined control of JBL audio solutions right from your Samsung TV.

HARMAN Luxury Audio will debut the JBL Synthesis SDP-80 surround processor and SMA Series amplifiers, both engineered for immersive home cinema performance with advanced processing, high-power Class D amplification, and integration-ready features. ARCAM will present the North American debut of its updated Radia+ Series integrated amplifiers (A5+, A15+, A25+), along with its latest integrated amplifier and streamer lineup (SA45, SA35, ST25), offering high-resolution proprietary Class G amplification, streaming, and custom integration features in striking industrial designs.

Samsung will demonstrate its 2025 AI-enhanced TV and audio lineup, that includes Neo QLED and OLED TVs, award-winning Art TVs like The Frame Pro and The Frame, immersive Q series soundbars and even an entirely new display category in Samsung Micro RGB TV.