Samsung Expands 2025 Art TV Lineup With The Frame And The Frame Pro

The Frame Pro enhances art and entertainment with Neo QLED display and Wireless One Connect Box; Samsung Art Store expands to new series

April 10, 2025

Press Release

 

Samsung Electronics America today announced the launch of The Frame Pro (65” – 85” screen class sizes), a refreshed 2025 series of The Frame (43” – 65” screen class sizes) and an expansion of the renowned Samsung Art Store. Together, these advancements offer more options than ever for art and entertainment lovers alike, giving you more ways to personalize your Samsung TV to your unique style and home aesthetic.

“Samsung pioneered the Art TV category when we first introduced The Frame, showing how a TV could elegantly blend with your space and elevate any aesthetic,” said Lydia Cho, Head of Product for Home Entertainment, Samsung Electronics America. “Now, with a growing number of shoppers using The Frame as their primary TV, we’ve added The Frame Pro with a Neo QLED display and other incredible picture enhancements, to give you the full package – an artistic showstopper and a performance powerhouse – all in a sleek, elegant design that’s fully customizable with your style.”

Across The Frame Pro and The Frame, Samsung Vision AI1 delivers a TV experience that’s tailored to you. The lineup offers AI enhanced picture and sound, as well as new personalized features that help you engage more deeply with your content.

For example, you can uncover real-time actor bios and content recommendations with “Click to Search2”, or use “Live Translate3” to see real-time close caption translations on live broadcasts. Plus, you can activate “Pet Care4”and “Family Care5” to detect and alert you when a pet or child needs your attention, or access real-time video footage for peace of mind wherever you are. And, you can use “Home Insights6” for real-time notifications and a 3D Map View of all your smart home devices.

You can even control your TV without ever touching the remote – just put on your Galaxy Watch and use “Universal Gestures7” to pause your show, adjust volume, navigate menus and more.

All of your favorite apps, services and the latest Samsung Vision AI features are available through  One UI Tizen – an updated version of our Tizen OS. One UI Tizen introduces a fresh, clean interface that mirrors what you’ll find on many Samsung smartphones, tablets, and Galaxy watches.

It also allows your household to create separate profiles and receive curated recommendations tailored to their preferences. We’re now offering up to seven years8 of OS upgrades so you can maximize your entertainment with updated apps and services.

The Frame Pro: Our Most Advanced Art TV with a Neo QLED Display

Pairing cutting-edge hardware with a beautifully slim, customizable design, The Frame Pro makes any content look its best — whether it’s a masterpiece or a movie.

Upgraded with a Neo QLED 4K display, The Frame Pro offers even brighter colors, sharper contrasts, and deeper blacks. Meanwhile, the NQ4 AI Gen3 Processor9 improves picture quality across your favorite artwork and your favorite shows.

The Frame Pro is also the first and only Art TV to offer wireless transmission of all your inputs, helping you keep your space clean and clutter free. The all-new Wireless One Connect Box makes installation a breeze, allowing you to keep messy cables out of sight — even up to 30 feet away — so you can truly enjoy the TV’s gallery-worthy picture.

The Frame Pro is designed with ArtfulColor validation from Pantone®10, the industry leading color experts. Both The Frame Pro and The Frame are the world’s only Art TVs to achieve this validation, ensuring art looks even more natural and realistic.

The Frame Pro also features an Anti-Reflection with Matte Display, which is UL-certified for minimized glare on everything from oil paintings to reality shows. Our Slim-Fit wall mount is included for easy installation right out of the box. It helps the TV sit nearly flush against the wall, just like a picture frame, for a sleek aesthetic that would look right at home in a gallery. The Frame Pro, alongside The Frame, are also the slimmest Art TVs on the market.

The integrated Motion + Brightness Sensor11 saves energy by letting you prompt the TV to turn off automatically when the room is empty. It also adjusts brightness and color temperature based on ambient lighting, for art that’s true to life in any setting.

Further conserving energy, The Frame Pro’s dynamic refresh rate can automatically reduce its refresh rate when in Art Mode, helping you enjoy your favorite works, while consuming less energy.

That refresh rate has also been increased up to 144Hz12 for incredible performance with ultra-smooth visuals across gaming and content. And, we’re offering customizable bezels13, designed specifically for The Frame Pro – letting you mix and match a variety of colors and finishes.

Whether you’re admiring beautiful artwork, curling up with your favorite show or playing the latest games, The Frame Pro is ready to deliver for any space or environment.

• 85” Class The Frame Pro: $4,299
• 75” Class The Frame Pro: $3,199
• 65” Class The Frame Pro: $2,199

The Frame: The World’s Leading Art TV14 Just got Better

The Frame Pro will be available alongside The Frame in our 2025 Samsung Art TV lineup. New this year, The Frame will sport an up to 144Hz refresh rate15 and the NQ4 AI Gen3 Processor – for a display that’s as great for gaming and movies as it is for showing off an art piece.

The Frame ships with the One Connect Box for connection of all your inputs through a single cable, while offering many of the same aesthetic-forward and energy-saving features as The Frame Pro.

That includes the ArtfulColor validation from Pantone, Anti-Reflection with Matte Display, included Slim-Fit wall mount, dynamic refresh rate16 and Motion + Brightness Sensor.

The bezels17 can also be swapped out with various colors and styles to match your design preference. Samsung offers several unique options including Modern Brown, Modern Teak, Modern White and even Sand Gold. Or, you can explore even more elaborate bezel offerings from partners such as Deco TV.

• 65” Class The Frame: $1,799
• 55” Class The Frame: $1,299
• 50” Class The Frame: $1,099
• 43” Class The Frame: $899

Samsung Art Store: More Artwork than Ever

The Samsung Art Store is the best way to transform your TV and elevate your home decor with the perfect piece of art for every season, holiday and mood. You can choose from 3,000+ works of art spanning over 1,000 artists, including exclusive collections from the Museum of Modern Art and Art Basel, along with breathtaking pieces from other world-leading museums, exhibitions and galleries.

Our ever-evolving digital collection offers everything from renowned 19th-century European painters like Vincent van Gogh, Pierre-Auguste Renoir and Claude Monet, to contemporary icons such as Salvador Dali, Jean-Michel Basquiat and Keith Haring, as well as works from globally-renowned partners like The Metropolitan Museum of Art, Musée d’Orsay and Marimekko.

New this month, the Art Store is celebrating Spring with a featured collection from famed artist Will Cotton, breathtaking florals with expertly curated cherry blossoms, and views of the stunning countryside with an expanded van Gogh curation.

Whatever your preference, the Art Store’s unrivaled catalog ensures you’ll always find a piece that speaks to you. Plus, Art Store Streams lets you enjoy a selection of what the Art Store has on offer – no cost or subscription required.

It gives you access to 30 pieces of art curated from the Art Store every month, along with several ambient pieces – providing 350+ free artwork options throughout the year. The stream is updated monthly based on different themes, so you’ll always have new art to discover and choose from.

In 2025, the Art Store will be available not only on The Frame, The Frame Pro and MICRO LED series but also on Neo QLED 8K, Neo QLED 4K and QLED models18, giving you more ways than ever to transform your screen into a personalized art gallery.

Enhancing Interactions and Leveling Up Daily Routines

We’re also offering more ways than ever to access content on Samsung screens – whether it’s movies, shows, games, home workouts, health services and now even a new karaoke experience on our 2025 TVs.

You can use your smartphone as a mic19 and sing along to more than 100,000 licensed songs via the Stingray Karaoke app.20 Plus, we’re giving buyers of select 2025 models a six-month free trial of Stingray21 to help you get the party started.

Stingray Karaoke is available through Samsung Daily+, which provides access to home fitness apps, telehealth services, video calls and so much more – all through a single interface on your Samsung TV.22

We also ensure your favorite streaming apps are just a few clicks away. That includes several free apps like Samsung TV Plus23 – your home for hundreds of live TV channels and thousands of on-demand shows and movies. Or, you can hop on the built-in Samsung Gaming Hub24 – which brings together thousands of games from major services like Xbox, Nvidia GeForce NOW and Amazon Luna – no console required.

Through integration with more than 340 smart home brands via Samsung SmartThings,25 The Frame and The Frame Pro allow you to control all your smart devices from the comfort of your couch – whether you’re closing the shades, turning on the lights or even checking the door lock.

Your personal data and information are also secure through Samsung Knox,26 which offers comprehensive triple-layer security, giving you more peace of mind to sit back and enjoy everything our TVs have to offer.

This is all available in sleek, innovative designs that blend in seamlessly with your room, while Samsung Vision AI enables amazing visuals, immersive sound and engaging experiences.

Across every model in our 2025 lineup, you can shop confidently from the #1 global TV brand for 19 years running.27

For more on The Frame Pro, The Frame and other Samsung TV and audio products, visit www.samsung.com/us/.

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1 Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. (Excludes Crystal UHD, FHD and HD TV models).

2 Available on certain models only, and on terrestrial, cable TV and Samsung TV Plus.

3 Works with antenna broadcast only. Available languages vary and may require download. Translation accuracy not guaranteed.

4 Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Each device must be signed in to same Samsung account and must have both Wi-Fi. It only works when the TV is turned off. Utilizes AI-based formulas.

5 Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Each device must be signed in to same Samsung account and must have both Wi-Fi. It only works when the TV is turned off. Utilizes AI-based formulas.

6 Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile, or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Samsung Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available.

7 Requires Galaxy Watch 4 and higher / Wear OS 5 and higher.

8 Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. One UI Tizen OS updates are available for up to 7 years from the product release year starting in 2023. Availability, features, contents, apps and services are subject to change without notice and may vary by product and model. OS updates does not cover hardware-related performance, features or durability.

9 Utilizes AI Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

10 Pantone company provides a universal language of color, called Pantone Matching System, that enables color-critical decisions through every stage of the workflow for brands and manufacturers.

11 Motion sensor is activated after turning it on in Settings and only operates in Art Mode.

12 4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. The Frame 50″ and 43″ have Motion Xcelerator (60Hz).

13 Bezels sold separately.

14 Circana LLC, Retail Tracking Service, US, TV, Frame TV Included, Dollar & Unit Sales, 53 Weeks Ending January 04, 2025. Art TV is classified by Circana under the Frame TV attribute, defined as a TV that comes with a customizable frame that may be interchangeable and has the ability to put on a frame over it.

15 4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. The Frame 50″ and 43″ have Motion Xcelerator 60Hz.

16 Supported only on 55” and 65” class sizes.

17 Bezels sold separately.

18 Available models may vary by country.

19 Compatible with Samsung Galaxy S22+, S22 Ultra, and all S23, S24 and S25 models. It is also supported on all Samsung Z Flip and Fold models, iPhone 15 and iPhone 16.

20 The Stingray Karaoke app is available on 2018 model year and newer Samsung Smart TVs.

21 Trial is available with purchase of any new 2025 Samsung Smart TV, including all Neo QLED, QLED, OLED, The Frame models.

22 Its supported features and apps may vary depending on the country.

23 Samsung Account required for network-based smart services, including streaming apps and other smart features. Additional apps required. A computer, mobile or other device may be necessary to create/log into Samsung Account (free to download and create). Without Account login, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

24 High speed internet connection, additional gaming service subscriptions and compatible controller required. Samsung account required.

25 Samsung Account required for network-based smart services, including streaming apps and other smart features. Additional apps required. A computer, mobile or other device may be necessary to create/log into Samsung Account (free to download and create). Without Account login, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

26 Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings App. The latest software update is required.

27 Source: Omdia, Feb 2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.