Press Release
Sony Electronics Inc. announced its new 2025 BRAVIA® TVs,
bringing even more options to enjoy cinema at home and experience it the way filmmakers intended. The new
BRAVIA 8 II, Sony’s new flagship QD-OLED and successor to the A95L, and the BRAVIA 5 Mini-LED TV
leverage Sony’s signature cinematic excellence powered by the cutting-edge XR Processor with an AI scene-
recognition system.
Also introduced is a new entry model BRAVIA 2 II. The models host a variety of screen
sizes ranging from 98” class in the new BRAVIA 5 to 43” class in BRAVIA 2 II.
Additionally, Sony is introducing a new BRAVIA Theater home cinema system, soundbar and optional speakers
as well as a new BRAVIA home cinema projector, further solidifying its commitment to expanding the line-up of
BRAVIA covering a whole spectrum of home entertainment devices.
Available in BRAVIA 8 II and BRAVIA 5 2025 TV models.
Sony’s wide variety of products such as digital cinema cameras and professional monitors have been widely
utilized by film production professionals, allowing a unique understanding of the cinema industry and
relationship with filmmakers. The new line-up of BRAVIA TVs, home audio, and home cinema projectors draws
the connection between the filmmaker and the viewers, bringing the authentic cinematic experience to the
home.
BRAVIA 8 II
The new flagship QD-OLED, BRAVIA 8 II, uses Sony’s proprietary XR Processor and the latest generation QD-
OLED panel to deliver the creator’s vision with unparalleled fidelity. XR Triluminos MaxTM enhances the display
of more natural colors while preserving vivid brilliance, ensuring that each colors appears just right and
optimizing the high color purity and wide color gamut of the QD-OLED panel. The XR Processor features an AI
scene-recognition system that detects and analyzes the picture to portray the most realistic display. The
BRAVIA 8 II has a high luminance panel and a temperature sensor with XR Contrast Booster that precisely
controls light to show depth and detail. Acoustic Surface Audio +TM turns every part of the screen into a
powerful speaker emitting sound from the right place in the scene to create a cinema-like experience. BRAVIA 8
II delivers perfect blacks and superior contrast with OLED technology for stunning visuals for an authentic
cinematic experience at home.
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BRAVIA 5
BRAVIA 5 Mini-LED hosts many of the state-of-the-art technologies and features of last year’s most advanced
models into a more affordable, yet compelling audiovisual package. The LEDs are intelligently controlled by XR
Backlight Master Drive, which shares its core technology with Sony’s professional monitors. This technology
has precise local dimming for stunning contrast, beautifully capturing light and shadow with detailed gradation,
from subtle facial shading to bold highlights. Available in five different screen sizes ranging from 98” to 55”
class, BRAVIA 5 has several premium features which open the door to stunning pictures and room-filling sound
that will make every movie night unforgettable.
BRAVIA 2 II
BRAVIA 2 II is a great starting point for anyone looking to get an exceptional viewing experience. This TV
packs multiple essential features that make it a great companion for exciting film nights – even old HD favorites
are upscaled to glorious 4K2, while Dolby Atmos® and DTS:X® compatibility provides immersive audio.
BRAVIA is equipped with Studio Calibrated modes1 that reproduce the image quality intended by film content
creators in a home setting. Netflix Adaptive Calibrated Mode, SONY PICTURES CORE Calibrated Mode, and Prime
Video Calibrated Mode ensure that films and shows are adjusted to match the creators' vision, delivering the
intended picture quality for every studio.
2 Upscaled, simulated and enhanced 4K images will vary based on source content.
Dolby Atmos and DTS:X content compatible with streaming services or compatible content device connected via
HDMI input (sold separately). User must accept Google Terms of Service (http://www.google.com/policies/terms/), Google Play Terms of Service
(https://play.google.com/intl/en-US_us/about/play-terms/index.html), and Privacy Policy
(http://www.google.com/policies/privacy/) to use this product. User consents to a mandatory software update at set-
up and such other additional updates that may be required in the future by Google and/or Sony. User must connect toa Google Account to use certain advertised features, including voice to activate linked apps, and install certain appsand operating software during setup. Use of this product without connecting to a Google Account allows only basic
features and certain apps. Features and specifications are subject to change without notice. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time.
Both BRAVIA TVs and BRAVIA Theater home audio products are compatible with IMAX® Enhanced5, an
IMAX® and DTS partnership. These products have undergone a rigorous certification process to meet the
standard required to deliver an unparalleled experience with SONY PICTURES CORE6 and select films on
Disney+. Fans can enjoy premium quality picture and sound on BRAVIA TVs and BRAVIA Theater home audio
products with IMAX Enhanced modei, including IMAX Enhanced sound with DTS:X® available on Disney+.
BRAVIA supports both Dolby Vision®7 and Dolby Atmos® for incredible brightness, sharper contrast, richer
colors, and immersive sound across your favorite entertainment on Netflix, Disney+, and other popular
streaming services.
Seamless integration with BRAVIA Theater home audio products
By combining a BRAVIA TV with a BRAVIA Theater home audio product, listeners can enjoy a seamless
experience to focus on what matters the most. For maximum ease of use, the BRAVIA TV and BRAVIA Theater
Compatibility varies by model. IMAX Enhanced content enables full IMAX Enhanced experience with compatible
streaming services such as SONY PICTURES CORE (formerly BRAVIA CORE), or compatible content device
connected via HDMI input (sold separately).
Purchase an eligible TV and register for SONY PICTURES CORETM by February 23, 2028 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see https://sony.net/sony-pictures-core. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees,
registration, and credit card information.
Available in BRAVIA 8 II and BRAVIA 5 2025 TV models. For specific model compatibility, refer to the Sony website.
They can be controlled from a smartphone with the BRAVIA Connect app, where users can adjust volume and
settings without using the remote or on-screen menu. BRAVIA TVs and BRAVIA Theater can also be controlled
on one screen without switching the remotes. Alternatively, users can control features such as sound field and
volume using just the TV remote. With an integrated User Interface (UI), soundbar sound settings automatically
appear on the BRAVIA Quick Settings menu.
BRAVIA and sustainability
Reduced power consumption:
BRAVIA 5 uses Sony's proprietary signal processing to maximize the characteristics of the panel device,
automatically optimizing brightness for each scene while achieving both high brightness and low power
consumption.
Eco Dashboard 2 allows you to easily change energy settings, individually or in one go. Eco Dashboard 2 puts
everything conveniently in one place and can even monitor your power consumption for optimum efficiency.
Use of recycled materials:
Recycled materials including Sony original SORPLASTM, plastic, steel, and aluminum are used for a variety of
components such as the speaker box or bezel9
.
Click here for more on BRAVIA and sustainability
BRAVIA and accessibility
Vision and action assist:
The Talkback screen reader function allows users to check program listings and set up the TV without looking at
the screen. The volume and speed of talkback voice can be adjusted. Users can also control the BRAVIA Theater
soundbar or system from the BRAVIA Connect App, which supports the screen reader as well. Additionally, the
tactile dots on the HDMI and S-Center terminalsi of BRAVIA TV match those found on the BRAVIA Theater
products to simplify the process of locating and connecting ports for a smooth setup experience.
Voice commands can be used to operate the BRAVIA TV, such as turning the power on/off and adjusting the
volume. BRAVIA TVs are also equipped with shortcut commands that allow you to quickly and easily turn on/off
Download app at Google Play and the App Store. Network services, content, and operating system and software
subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees,
registration and credit card information.
Plastic total including SORPLAS: approx. 17% (55" BRAVIA 8II), steel: approx. 5%(55" BRAVIA 5), aluminum:
approx. 11% (55" BRAVIA 5).
Accessibility features, allowing both those who require them and those who do not to use the same TV set
without stress.
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Product Information
For more information on the BRAVIA 8 II please visit. Pricing and availability will be shared Spring 2025.
For more information on the BRAVIA 5 please visit https://electronics.sony.com/tv-video/televisions/all-
tvs/p/k98xr50. Pricing and availability will be shared Spring 2025.
For more information on the BRAVIA 2 II please visit https://electronics.sony.com/tv-video/televisions/all-
tvs/p/k65s20m2. Pricing and availability will be shared Spring 2025.