NEWS
8K Seeing the Bigger Picture
September 12, 2024
A closer look at the technology, science, content, and business strategies behind the 8K viewing experience.
Ask almost any video enthusiast to describe the current state-of- the-art in home entertainment and, chances are, their response will be “8K technology.”
Yet despite this enthusiasm, only a modest number of 8K televisions and projectors have been sold thus far due to a variety of factors, including the high price of these initial models. Additionally, as with any new entertainment platform, content is critical and just a limited amount of compelling content has been available.
Fortunately, this landscape is now rapidly changing, thanks to sales trends in large-screen televisions, shifts in consumer expectations, developments in content creation, and technology advances in fields as diverse as data processing, spatial imaging, and video compression. In this new environment, 8K is becoming a more compelling value proposition for anyone committed to producing, exhibiting, distributing and displaying the ultimate in video entertainment.
Delivering powerful advantages in immersion and “super realism,” 8K is now poised for substantial growth. This paper explains why.
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