Cinema Is Coming Home: Sony Electronics Introduces Its Brightest And Best Sounding BRAVIAŽ TVs To Further Enrich The Authentic Cinematic Experience At Home

Four new TV models feature improved picture quality with high brightness, expanded color volume, enhanced dynamic contrast, and multi-directional sound to revitalize every scene, just as the filmmakers intended

April 17, 2024

Press Release

The BRAVIA 9 Flagship Mini LED is Sony’s brightest 4K TV ever with thousands of Mini LEDs precisely controlled by XR Backlight Master DriveTM1, based on technology found in Sony’s professional monitors used by filmmakers. With higher luminance than ever, new color volumes can be reached. BRAVIA 9 can accurately reproduce natural scenes in detail, hosting approximately 325 percent more dimming zones and being approximately 50 percent brighter than its predecessor, the 2023 X95L model. The model includes X-Wide AngleTM to preserve color and brightness while viewing the TV from any angle, and X-Anti ReflectionTM to reduce screen glare so all viewers have a premium picture. Additionally, BRAVIA 9 features Acoustic Multi-Audio+ and is the world’s first2 TV with upward firing Beam Tweeters in addition to side Frame Tweeters to deliver cinematic surround sound.

BRAVIA 9, BRAVIA 8 and BRAVIA 7 use the intelligent XR ProcessorTM that uses a scene recognition system to analyze every frame with high accuracy, and then optimizes the picture for ultimate realism. Reinforced by XR Triluminos ProTM these models can display billions of accurate colors and enhance the range of hues and saturation to reveal extremely precise color in every scene, just as the filmmaker intended.

Partnering to Deliver the Best Cinematic Experience

BRAVIA TVs are equipped with Studio Calibrated Pictures modes aimed to reproduce the image quality intended by filmmakers on your TV at home. In addition to the existing Netflix Adaptive Calibrated Mode and SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE),3, 4 Prime Video Calibrated Mode is a new mode designed to provide customers with even more ways to experience premium entertainment through the lens of the creator. With Prime Video Calibrated

  1. 1  Available in BRAVIA 9 and BRAVIA 7.

  2. 2  As of April 2024. According to Sony research.

Mode, customers can enjoy optimum picture quality that is automatically calibrated across movies, series, and for the first time, live sports. 3, 6

Studio Calibrated modes:

  • Netflix Adaptive Calibrated Mode4

  • SONY PICTURES CORE Calibrated Mode5 (formerly BRAVIA CORE Calibrated Mode)

  • NEW - Prime Video Calibrated Mode6

    Both BRAVIA TVs and BRAVIA Theater home audio products are compatible with IMAX Enhanced and certified by IMAX and DTS® to get the best possible IMAX movie experience from SONY PICTURES CORE (formerly BRAVIA CORE) and select films on Disney+. BRAVIA users can enjoy optimized IMAX picture and sound with IMAX Enhanced mode, including IMAX Enhanced sound with DTS:X.6 SONY PICTURES CORE will introduce select series of Crunchyroll– a streaming service focused on anime. This will add a host of Crunchyroll anime series to customers with an included streaming package7.

    “We’re excited to bring audiences an unrivaled cinematic experience in the home and beyond with Sony’s new BRAVIA IMAX Enhanced certified TVs and BRAVIA Theater home audio products,” said Vikram Arumilli, SVP and GM, Streaming and Consumer Technology at IMAX. “IMAX Enhanced is designed to preserve and enhance filmmaker’s vision and intent, and Sony's expanded device offering adds more ways for fans to experience the power of IMAX through some of the most iconic films hosted on the platform.”

    “Storytelling is at the heart of everything we do at Dolby,” said Mahesh Balakrishnan, Vice President of Consumer Entertainment, Dolby Laboratories. “With Dolby Vision and Dolby Atmos, creatives have a wider set of tools to work with so audiences can experience their stories exactly as they envisioned. Through the combination of Sony best-in-class engineering and Dolby’s industry leading innovations, consumers can enjoy truly cinematic Dolby experiences on their favorite Sony BRAVIA TVs and BRAVIA Theater devices.”

    BRAVIA TV + BRAVIA Theater Integration

    In cinemas, speakers are usually located behind the screen, which has numerous small holes for sound to pass through allowing the dialogue you hear to sound like it is coming from the correct position of the image projected on screen.

    3 Prime Video Calibrated Mode will be available via firmware update about Summer 2024.
    4 Available in BRAVIATM 9, 8 and 7. Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability.

  1. 5  Available in BRAVIATM 9, 8 and 7, Services availability depends on countries/regions.

  2. 6  Available in BRAVIATM 9, 8 and 7 . Prime Video Calibrated Mode will be available via firmware update about Summer 2024.

  3. 7  For SONY PICTURES CORE terms and conditions, please access

Select BRAVIA TVs and BRAVIA Theater products feature Acoustic Center Sync,8 which mimics the cinema experience by fusing the sound of the TV's speakers and the soundbar seamlessly, elevating the audio and dialogue to precisely match the action on screen.

New to BRAVIA TVs is Voice Zoom 3TM, which recognizes human dialogue through AI algorithms and amplifies or reduces its volume so hard to hear dialogue sounds loud and clear, even in the most intense action scenes.9 When connected together, BRAVIA Theater is able to tap into Voice Zoom 3 and utilize the technology to improve dialogue volume as well. This function and more can be controlled through the BRAVIA Connect App (formerly Home Entertainment Connect App) which guides users through initial setup, adjusts volume, sound field, and more.15 Settings for Voice Zoom 3, Acoustic Center Sync, BRAVIA Theater audio products connected to BRAVIA, and other TV features can now be operated using the BRAVIA Connect without displaying the menu bar on the TV screen while watching a movie.

BRAVIA TV models, prices, and features

• BRAVIA 9 Mini LED (85”, 75”, 65”)
o 85" Class (84.6" diag): $5,499.99 o 75" Class (74.5" diag): $3,999.99 o 65" Class (64.5" diag): $3,299.99

• BRAVIA 8 OLED (77”, 65”, 55”)
o 77" Class (76.7" diag): $3,899.99 o 65" Class (64.5" diag): $2,799.99 o 55" Class (54.6" diag): $1,999.99

• BRAVIA 7 Mini LED (85”, 75”, 65”, 55”)
o 85" Class (84.6" diag): $3,499.99 o 75" Class (74.5" diag): $2,799.99 o 65" Class (64.5" diag): $2,299.99 o 55" Class (54.6" diag): $1,899.99

• BRAVIA 3 LED (85”, 75”, 65”, 55”, 50”, 43”)
o 85" Class (84.6" diag): $1,799.99
o 75" Class (74.5" diag): $1,299.99
o 65" Class (64.5" diag): $999.99 USD MSRP/ $1,299.99 CA MSRP o 55" Class (54.6" diag): $849.99 USD MSRP/ $999.99 CA MSRP o 50" Class (49.5" diag): $699.99 USD MSRP/ $849.99 CA MSRP

8 Acoustic Center Sync works with compatible BRAVIA TVs. For full compatibility list: Acoustic Center Sync feature will be available via firmware update about Spring 2024.
9 Voice Zoom 3 feature will be available via a future firmware update about Summer 2024. Compatible with home theater products: BRAVIA Theater Quad, BRAVIA Theater Bar 9, BRAVIA Theater Bar 8.