Streaming entertainment is smacking into the wall of the paradox of choice — and the cost to consumers of piecing multiple services together.
The boom in subscription streaming services has given consumers more options than ever, with an array that includes Netflix, Hulu, Amazon Prime Video, HBO, CBS All Access, Showtime and YouTube Premium. Even more are coming down the pike with Apple, Disney, WarnerMedia, NBCUniversal and others promising to enter the fray in a big way.
But the plethora of options has a downside: Nearly half (47%) of U.S. consumers say they’re frustrated by the growing number of subscriptions and services required to watch what they want, according to the 13th edition of Deloitte’s annual Digital Media Trends survey. An even bigger pet peeve: 57% said they’re frustrated when content vanishes because rights to their favorite TV shows or movies have expired.
“Consumers want choice — but only up to a point,” said Kevin Westcott, Deloitte vice chairman and U.S. telecom and media and entertainment leader, who oversees the study. “We may be entering a time of ‘subscription fatigue.'”
Read more at https://variety.com/2019/digital/news/streaming-subscription-fatigue-us-consumers-deloitte-study-1203166046/