Format War Ahead? HDR TV Lineup Keeps Expanding

f multiple HDR formats enter the consumer market, Hollywood could bear the burden of increased production and delivery costs for its content.

January 18, 2018

With their deep blacks and rich reds, the latest high-dynamic range displays dazzled attendees at the recent International Consumer Electronics Show, but the ever-expanding lineup of HDR TVs (which retail for as much as $6,000) — as well as the new HDR10+ format — also could fan the flames of an early-stage HDR format war.

Before last year, there were primarily four competing standards: HDR10, an open HDR format that every Hollywood studio supports; the proprietary Dolby Vision for home entertainment, supported by Netflix, Amazon and every major studio except Fox; and Technicolor's Advanced HDR and Hybrid Log Gamma (developed by the BBC and Japan's NHK), both of which are focused on live broadcasting.

Making its CES debut was Samsung's HDR10+, which has support from Fox, Warner Bros., Amazon and Panasonic and, like Dolby Vision, is aimed at high-end studio content.

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