Starz is available on AT&T’s new streaming service DirecTV Now for $8 a month, a higher price than what DirecTV Now is offering for HBO.
The $40-a-month DirecTV Now skinny bundle launched in December with HBO as a $5 add on. That price is significantly less than the $15 a month traditional pay-TV subscribers pay for the premium channel and below the wholesale cost of HBO to AT&T.
The new $8 Starz service on DirecTV Now includes Starz SOD content, Starz Encore SVOD content and linear streams of Starz, Starz Encore and Starz Kids &Famiily. Comcast subscribers pay $10 a month for Starz. That’s on top of buying a bundle of basic cable channels.