D-BOX Technologies Inc. (DBO.A on the TSX Venture Exchange) announced today that it will debut its motion-activated theater seats at Galaxy Highland Theatres in Austin, Texas.
Moviegoers will feel as if they are living the action - experiencing
every explosion, car chase and even flight scene right from their very own
theater seat. This realistic, immersive experience is created with
breakthrough D-BOX Motion Code technology in which the movie is coded,
frame-by-frame, to create customized Motion Effects resulting in subtle,
refined movements that work in perfect sync with the action taking place
onscreen.
"We are adding a new dimension to movie viewing," stated President and
CEO of D-BOX Technologies, Claude Mc Master. "Not since the creation of
surround sound and 3D has there been a movie theater innovation that changes
the movie viewing experience like D-BOX Motion Code technology. The
movements that these seats make are sophisticated and refined; moviegoers will
not be jostled around the entire time, rather they will feel much more a part
of the movie."
Galaxy Highland Theatres is the first theatre in Texas to feature D-BOX's
innovative Motion Systems and the fourth location in the U.S. The theatre will
equip 22 seats in its auditorium with the company's motion technology powered
by D-BOX Motion Effects, causing seats to jolt, swerve and tilt with onscreen
action.
While audience members will experience motion during action sequences,
the seats will remain still during the quieter, dialogue-driven scenes and
come equipped with individual adjustable settings to customize each
experience.
"We are excited and pleased to once again bring our patrons the latest
enhancement to the movie-going experience," said Rafe Cohen, President of
Galaxy Theatres. "The D-Box Motion System has to be tried to be believed as it
makes the viewer a part of the action. Try the D-Box seat and be immersed in
the action."
Already a sensation in Hollywood and Arizona, D-BOX's Motion Systems were
revealed to the public with the first motion picture debut, Universal
Pictures' blockbuster, "Fast Furious," in March. Survey results gathered by an
independent company during opening weekend are conclusive - the D-BOX
experience earned an unprecedented 99 percent satisfaction rating with the
majority of moviegoers who paid a premium for their D-BOX MFX seating, rating
their experience as "excellent."
For additional information or to reserve a D-BOX seat, visit
www.galaxytheatres.com.