Heading to the movies just became a more "moving" experience, thanks to new motion-activated theatre seats available for theatregoers, D-BOX Technologies announced today. Beginning April 3, audiences will experience the seats with the release of Universal
Pictures' new action-thriller, "Fast Furious."
D-BOX Technologies will debut its Motion Systems for the first time
during this theatrical release. The seats are equipped with the company's
Motion technology and powered by D-BOX Motion Effects that corresponds to the
action taking place onscreen, causing the seats to tilt and shake in perfect
synchronization with the onscreen action.
Audience members will feel all the shifts and rumbles of an opening
hijacking sequence, however the seats will remain still during the quieter,
dialogue-driven scenes. The seats are in motion for about a third of the film,
including intelligent vibrations that move along to the soundtrack and
stronger movements for the action scenes.
"We are thrilled to finally offer our Motion Systems for the public to
experience," stated President and CEO of D-BOX Technologies, Claude McMaster.
"Not since the creation of surround sound and 3D has there been a movie
theater innovation like our Motion Code™ technology. The movements that
these seats make are very sophisticated; the audience will not be jostled
around the entire movie, rather they will feel much more a part of the action
taking place onscreen. Our goal is to provide moviegoers with an unmatched
realistic immersive experience."
D-BOX's Motion Systems will debut April 3 at the Mann Chinese 6 Theatre
in Hollywood and UltraStar Surprise Pointe 14 in Arizona - the first two movie
theatres in the world to feature the innovative technology, incorporating
motion as the next dimension in moviegoing.
For additional information about each theatre location or to purchase
D-BOX tickets, visit www.manntheatres.com for Mann's Chinese 6 in Hollywood or
www.ultrastarmovies.com for UltraStar Cinemas in Arizona.