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Sunfire, a specialist in the design, manufacture and marketing of luxury audio/video products for the custom installation and specialty retail markets, has announced the launch of their all-new consumer web site. "The new Sunfire.com fortifies our luxury position and reinforces the legacy of our company," said Eric Harper, Director of Marketing and Product Development. "We are very proud of this achievement as it represents the final push in our two-year rebranding campaign. For the first time, we are able to present a consistent message – from virtual to print - to our Dealers and Customers." Reflecting the look and "voice" of the company's ads, the new site boasts updated product information, reviews and other specifications relevant to consumers. Stellar new graphics, flash demos and an animated product finder add the finesse and polish that discerning readers have come to expect. The new site also better supports Dealers with an improved dealer locator. Building on the Company's Flagship Showroom program, these Elite Dealers are given special positioning when a customer searches for Dealers in their area. Plus, as an integral part of the Company's global expansion, Sunfire’s International Distributors are also now easier to find than ever with an updated listing by country. Key Site Features New elegant look and feel Branding and messaging now consistent from print to web Clear, concise line stories and product listings Flash-based, animated product finder Enhanced Dealer locator with Flagship status Quick access to product info – features, specs, brochures, reviews and manuals Beautiful product photography including design highlights And MUCH MORE!!! Complete information on Sunfire, its products and technology, is readily available at www.sunfire.com. |
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