March 9, 2009
Jamo® Sounds Off On New Web Site

Online destination further reflects audio company’s commitment to style, simplicity and functionality

By Gary Reber

Jamo, a Denmark-based manufacturer of speakers and electronics, has completely revamped its jamo.com web site. Applying a new look as well as implementing several user-friendly features and media tools, this online destination makes researching the brand’s versatile Danish-designed audio products both easy and exciting.

“Jamo is a well-known, highly respected speaker brand in over 80 countries and we are taking several steps—including this new site—to develop stronger relationships with our consumers and distributor partners all over the world,” said Jill Escol, Senior Marketing Manager for Klipsch Group, Inc., parent company for the Jamo brand.

Escol also believes that this new site accurately reflects and reinforces Jamo’s brand appeal. “We base all of our speakers and electronics on the Danish design tradition of style, simplicity and functionality—it’s not just about delivering great sound; it’s about how a product integrates into your living space. For centuries, Danes have demonstrated a natural aptitude for architecture, construction and design—from bridges to furniture. At the same time, we have also established a global reputation as specialists in high-quality sound reproduction,” she concluded.

Not only does the site exude a modern appeal, many of its functions have been streamlined, giving visitors quick and easy access to the information they need in order to make solid purchase decisions. New features include highly detailed product descriptions with downloadable photos and matching product tabs.

Once consumers make a product selection, they can take advantage of the site’s “Where to Buy Section,” which easily locates the nearest Jamo retailer in their area. Plus, it gives them the advantage of knowing they are buying from an authorized dealer who honors warranty terms.

Media will also benefit from this new site, as it offers a comprehensive news center and corporate pages that contain all the latest information on Jamo and its products. A complete gallery of downloadable high-resolution photos is also included.

“We wanted to make this site as friendly to the media as to our consumers,” said Escol. “Everything Jamo, including the company’s history, milestones and press releases, can all easily be accessed through the news center and “about” pages.”

About Jamo®
Since 1968, Jamo® has been at the forefront of the acclaimed Danish audio industry, consistently focusing on style, simplicity and functionality when designing its speakers, electronics, control systems and accessories for residential and commercial applications. Operating in more than 80 countries, Jamo also takes pride in how its products seamlessly adapt and integrate into various environments, reflecting the different ways the world listens. Owned by Indianapolis, Indiana-based Klipsch Group, Inc., Jamo is headquartered in Denmark. For more information, visit jamo.com.


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