August 30, 2011
SpectraCal and Entertainment Experience Announce Next Generation Image Processor

eeColor image processor with 3D LUT exploits advances in color science to include the viewing environment and viewer’s experience

By Gary Reber


SpectraCal, Inc. and Entertainment Experience announced the eeColor image processor, providing unprecedented control over video images.

        Leveraging over 35 years of research in visual color science by experts from Kodak, universities, and Hollywood film production, eeColor produces “the brightest and most colorful moving images that I have seen,” says Mark Fairchild, Director of the PhD Color Science Program at the Rochester Institute of Technology.

        Jason Turk, chief engineer at AVScience says eeColor is “like nothing else on the market.”  eeColor adds “a vibrancy to the colors that I have never seen to date,” Turk says. 

        Derek Smith, SpectraCal’s founder and Chief Technology Officer, explains that this is partly because eeColor for the first time allows full use of displays’ ever-expanding capabilities.

        “Manufacturers have been hard at work expanding the color capacity of their displays,” Smith says, “But to achieve image
fidelity, we’ve had to turn all the expanded capacity off.  With eeColor, you can now make full use of the expanded color gamut current displays allow, while still maintaining accurate flesh tones,” Smith explains. 

        eeColor utilizes proprietary technology based on newly understood physics of adaptive vision.

        “The purpose of video calibration is to improve the experience of the humans who view the content,” says Tom Schulte, SpectraCal’s Market Development Manager.  “But traditional calibration leaves out the human factors and room lighting.”  Schulte explains that eeColor for the first time incorporates the human visual system and human experience into the calibration.

        eeColor is the first product to bring 3D Look-Up Tables (LUTs) to the home theater market.  As used here, “3D” has nothing to do with depth perception, funny glasses, and blue-skinned creatures; it refers to number of axes of color control over the video image.   Previous video processors had only had
one axis of control, a “1D LUT.”

        “Professionals who create content have long known they need a 3D LUT to give them complete control over the image,” says Joshua Quain, SpectraCal’s VP of Sales and Marketing.  “But this is the first time the viewer has ever been given the same level of control.”

        The unique eeColor architecture allows loading custom eeColor tables to optimize specific viewing conditions.  For example, eeColor tables can be easily downloaded into the eeColor processor to support outdoor viewing, games, sports, and fluorescent lighting, and others.

        SpectraCal’s award-winning CalMAN video calibration software, the de facto standard in the video industry, has been substantially enhanced to support eeColor.  With the appropriate CalMAN license, eeColor calibration is automated.   

        The eeColor processor will be demonstrated in SpectraCal’s booth number 4961 at CEDIA Expo, the annual trade show of the Custom
Electronics Design and Installation Association, at the Indiana Convention Center in Indianapolis, September 8-10.

        Offered exclusively through SpectraCal, the eeColor processor lists for $1595.   From now through September 10, the eeColor can be purchased at an introductory price of $1195.  SpectraCal will also sell add-on eeColor tables for unique content and lighting.

        SpectraCal is building a reseller network of CEDIA professionals for eeColor.   Prospective dealers should call +1 877-886-5112 North America, or +1-605-274-6055 international.

For more info, please go to www.spectracal.com/eecolor, or contact prosales@spectracal.com.




Tags: - equipment - - SpectraCal - - Entertainment Experience - - eeColor Image Processor -