Tune In And Turn On as Ultralink Changes Its Stripes!

You know the brand as Ultralink, but now the brands are refreshed under the Up Group® banner with a bold new logo. From the latest HDMI® cables to full A/V cable and power solutions, for installers and consumers, Up Group’s individual brands UltraLink®, UltraPower®, Argentum Acoustics® and XLO® ensure value, reliability, versatility and flexibility at every price point for every system need. All Up Group product lines reflect the company's fundamental values, delivering top build quality, leading-edge engineering, production and performance.

The map below gives an instant picture of the refreshed Up Group® hierarchy. Up Group sits at the top, next level is Argentum Acoustics®, UltraLink®, UltraPower®, and venerable XLO™. In the following level, UFi is a division of UltraLink, and UltraPower Planet Green™ flows from UltraPower.