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    • October 13, 2010
    Tune In And Turn On as Ultralink Changes Its Stripes!

    Refreshed Brands and Logos Quality, Versatility, and Flexibility at Every Price Point for Every System Need

    By Gary Reber

    You know the brand as Ultralink, but now the brands are refreshed under the Up Group® banner with a bold new logo. From the latest HDMI® cables to full A/V cable and power solutions, for installers and consumers, Up Group’s individual brands UltraLink®, UltraPower®, Argentum Acoustics® and XLO® ensure value, reliability, versatility and flexibility at every price point for every system need. All Up Group product lines reflect the company's fundamental values, delivering top build quality, leading-edge engineering, production and performance.

    The map below gives an instant picture of the refreshed Up Group® hierarchy. Up Group sits at the top, next level is Argentum Acoustics®, UltraLink®, UltraPower®, and venerable XLO™. In the following level, UFi is a division of UltraLink, and UltraPower Planet Green™ flows from UltraPower.


    Tags: - equipment - - Up Group - - Ultralink - - Argentum Acoustics - - UltraPowr - - XLO -

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