January 7, 2010
Toshiba Expands Its Blu-Ray(TM) Line Up With Three New Models In 2010

Includes the BDX3000 with 3D Capability For a Premium Home Entertainment Experience

By Gary Reber

Toshiba America Consumer Products, L.L.C. ("Toshiba"), a market leader in home entertainment products, expands its range of Blu-ray players with the introduction of three new players, the BDX2500, BDX2700 and the BDX3000. The BDX3000 will feature Blu-ray 3D(TM) capability for added entertainment.

With all models featuring online connectivity, consumers will enjoy access to online streaming entertainment from partners such as Netflix®, Cinema Now® and Pandora®. These Toshiba Blu-ray models will also feature access to 1080p VUDU™ content.

"Entertainment options have come full circle, not just from high quality, high definition disc based Blu-ray content, but now also through online streaming of movies, TV shows and music," said Jodi Sally, Vice President of Digital Audio/Video Marketing. "With these new devices, consumers will now not only be able to enjoy thousands of TV episodes and movies streamed from Netflix and Cinema Now, but also 1080p content from VUDU. In addition, to round out the offerings, consumers can enjoy their favorite music playlists created with Pandora for a fuller experience."

With the recent announcement of the finalized Blu-ray 3D format specification, Toshiba will also add the new BDX3000 Blu-ray player with 3D playback to complement the Toshiba 3D television products. The BDX3000 is planned to become available in the third quarter and adds 3D playback in addition to the full slate of features found on the BDX2700.

All models feature 1080p/24fps playback of Blu-ray titles, as well as upconversion of standard definition DVD, are BD-Live™ capable, offer online streaming capability, playback of MP3, HD-JPEG, WMA and AVCHD for home movie viewing. Audio features of all models include on-board decoding of Dolby® True HD and DTS HD Master Audio | Essential™ via the analog 7.1 channel outputs or pass through via HDMI® interface for outboard decoding. The BDX2500 will be "wireless ready" via its USB port, with an optional Toshiba USB wireless "dongle*" for connection to a wireless home network. The BDX2700 is packed with the same features of the BDX2500 but adds built-in wireless connectivity. The BDX3000, which will ship later in the year, features a fresh new design, 3D capabilities and a wide-range of added features, with full details to follow closer to launch date.

The BDX2500 will have a suggested price of $199.99, the BDX2700 $249.99; both will become available in spring 2010. The BDX3000 is planned to become available in the third quarter.

About Toshiba America Consumer Products, L.L.C.

Toshiba America Consumer Products, L.L.C. (TACP) is owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. TACP markets and sells a full line of home entertainment products, including flat panel TVs, Hi-Definition Blu-ray Disc players, TV/DVD Combination products and portable devices. Toshiba America Consumer Products, L.L.C. is headquartered in Wayne, New Jersey. For additional information, please visit www.tacp.toshiba.com or www.toshibatv.com.

* BDX2500 requires a wireless adapter - sold separately. Viewing HD content and up-converting DVD content may require an HDCP capable input on your display device. Up-conversion of DVD content will result in near HD picture quality. 1080p capable display required for viewing content in 1080p. 3D capable display and compatible 3D eyeware required for viewing content in 3D. Performance of interactive and/or network features may vary due to disc design or content, and may also require an always-on broadband internet connection. Firmware update may be required for some interactive and/or network features. Some features may require additional bandwidth. BD-Live(TM) may require an SD or SDHC card with available storage capacity of at least 1GB. Internet services are available only in the United States. VUDU(TM), Netflix®, Cinema Now® and Pandora® and other internet services are not provided by Toshiba, may change or be discontinued at any time and may be subject to internet service provider restrictions. Toshiba makes no warranties, representations, or assurances about the content, availability or functionality of third-party content or services. Use of third party internet services may require the creation of a separate account through a computer with internet access. Not all VUDU services may be available on or compatible with these products. Third party internet services may require payment of one-time and/or recurring charges. Some recordable media may not be supported. For Dolby® TrueHD and DTS-HD Master Audio | Essential(TM) playback, content encoded in Dolby® TrueHD and DTS-HD Master Audio | Essential(TM) format required. Viewing 1080p/24 fps output requires content that was encoded in 1080p/24 fps and an HD display capable of accepting a 1080p/24Hz signal. Supported file types: JPEG, MP3, WMA, and AVCHD. Some cards or files may not be supported. Products do not play HD DVD discs. Some features subject to delayed availability. Because Blu-ray is a format using new technologies, certain disc, connection and other compatibility and/or performance issues are possible. If you experience such issues, please refer to www.tacp.toshiba.com for information on the availability of firmware updates that may resolve your problem, or contact Toshiba Customer Solutions. While every effort has been made at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, system/component/options availability are all subject to change without notice.

Blu-ray, Blu-ray 3D and BD-Live are trademarks of Blu-ray Disc Association.

CinemaNow is a registered trademark of Sonic Solutions.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories.

DTS and the Symbol are registered trademarks & the DTS logos are trademarks of DTS, Inc.

HDMI, the HDMI Logo, and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC in the United States and other countries.

Netflix is a registered trademark of Netflix, Inc.

Pandora is a registered trademark of Pandora Media, Inc.

VUDU is a trademark of VUDU, Inc.

All others are trademarks or registered trademarks of their respective companies.

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