The goal of THX Bright Room Mode is to closely reproduce the HD Color Standard and other video parameters used by filmmakers in dark mastering studios, with careful adjustments made for brighter environments. THX Bright Room Mode sets luminance, black levels, gamma and backlighting for typical bright room conditions. These optimized settings deliver accurate color and contrast, while allowing THX professional calibrators access for further fine tuning.

"Because all rooms are unique in regards to lighting, the amount and type of light in the home theater can have a dramatic impact on how you perceive color and detail," said John Dahl, director of education at THX. "THX Bright Room will provide home theater enthusiasts a playback setting that allows them to experience the rich details and vividness of their favorite movies when the lights are turned on and the window shades open."

All THX Certified Displays undergo a rigid laboratory testing process which includes strict performance standards for items such as, black levels, resolution, contrast and color gamut. THX engineers have also created a battery of signal processing tests to improve a TV's scaling, motion conversion and de-interlacing capabilities. In addition to THX Bright Room Mode, all THX Certified LG TVs will incorporate THX Movie Mode, a picture setting that lets consumers experience vivid colors, deep blacks and clean processing in darker viewing environments.

THX certification proved valuable to display manufacturers in 2009, helping them improve performance, differentiate from competitors and drive sales. The number of TVs and projectors featuring THX Display Certification will increase more than 70 percent in 2010 from 2008, with global distribution from LG and other leading TV brands. For more information about the THX Certified Display program, visit www.thx.com.

* THX certification is pending final testing and approval by THX Ltd.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com.

About THX Ltd.

From the big screen to your screen, THX ignites your passion for exciting entertainment experiences. Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, HDTVs, and blockbuster movies and games. Products featuring THX defy convention and define quality in their class, whether in the cinema, home or on the road. For more information, visit www.thx.com.

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