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In a previous blog, I covered a bit on the down pricing of Blu-ray Disc™ players. As for pricing, Sony has announced that its BDP-S350 Blu-ray Disc player will be reduced by $100, to $299. The new Memorex MVBD-2510 Profile 1.1 player is retailing for $278. Circuit City is offering a BD-Live™-compatible (although still Profile 1.1, Bonus View™) Samsung BDP-1500 for $299, after an instant $100 discount. The BDP-1500 is selling for $298 at Ken Crane’s Big Screen Headquarters, and Sony’s BDP-S300 is $287 at Video & Audio Center. Both retailers are based in Southern California. Amazon.com is offering the Sony BDP-S300 for $269 new and previously owned for $199. Best Buy is offering its proprietary Insignia brand Profile 1.1 player for $250 in store and $229 on line. This player can be purchased for $100 less when co-purchased with an Insignia 1080p HDTV. This is a significant sign that the market is headed to lower player prices. What is also needed to bolster volume and pump up market demand is significantly reduced disc pricing. Significantly lower player and disc pricing is the ticket to Blu-ray’s success, especially now with so much attention paid to the declining economy and the fear that price dumping could become prevalent. The higher-end, and thus pricier premium Blu-ray Disc players will remain niche products that offer the enthusiast the full-performance capabilities of the format. Those players will be the source for a true optimum performance home theatre experience setup to deliver anamorphic widescreen nirvana and 7.1-channel discrete lossless holosonic® spherical surround™ sound, along with D-BOX Motion Code™ and ultimately 3-D stimulation. Gary Reber Editor-In-Chief & Publisher Widescreen Review
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